User Intelligence
See the full story behind every user.
One page per user: their journey from first touch to latest session, every event, segment membership, churn risk, and lifetime revenue.
What is SingleAnalytics User DNA?
User DNA gives your team a single-user view that connects acquisition, behavior, and revenue into one timeline. Stop querying databases to understand a user. Open their profile and see everything: how they found you, what they did, which segments they belong to, and how much revenue they represent.
- Full journey timeline from first touch to latest session
- Event history with property details and timestamps
- Segment membership, churn score, and lifetime revenue in one view
What you can do with User DNA
User DNA gives your team a single-user view that connects acquisition, behavior, and revenue into one timeline. Stop querying databases to understand a user. Open their profile and see everything: how they found you, what they did, which segments they belong to, and how much revenue they represent.
- Searchable user directory with filters
- Timeline view with acquisition, activation, and retention milestones
- Inline segment tags and churn risk badge
- Revenue attribution per user with plan and billing history
Quick start workflow
Search for a user by email, ID, or name
Review their journey timeline and key milestones
Check churn score and segment membership for context before outreach
Key metrics you can track
Key metric
Lifetime value
Track lifetime value in real time with customizable thresholds.
Key metric
Session count
Track session count in real time with customizable thresholds.
Key metric
Feature breadth
Track feature breadth in real time with customizable thresholds.
Key metric
Days since last active
Track days since last active in real time with customizable thresholds.
Where teams use User DNA
Flexible workflows that serve growth, product, revenue, and customer success teams.
- Customer success reps preparing for a renewal call
- Product managers investigating a support ticket
- Sales teams understanding a prospect before a demo
Outcome summary
Faster insights, fewer tools
Teams consolidate analytics and move from question to action in minutes, with all the context they need in a single workspace.
Frequently asked questions about User DNA
How do users get identified?
Users are identified via the sa.identify() call with a user ID, email, or custom properties. Anonymous users appear with their session ID.
Can I see revenue per user?
Yes. Revenue events are attributed to the user profile with plan details and billing history.
Does this work with anonymous users?
Yes. Anonymous users have profiles based on session data. Once identified, their history merges into the named profile.
Ready to explore User DNA?
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